Increasingly television/radio program makers, website operators and newspaper editors need more and more content from people whom in the past would not have been considered newsworthy.
Almost any story can be considered newsworthy these days, especially if it distracts viewers, listeners and readers from the tragic nature of a lot of what’s happening in the world.
Those who know how to present themselves, their company/organization or event as 'news' will find themselves being included in bulletins all over the world. The art of being included in the news is to present your story in language that journalists respond to.
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