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Excerpts from the Paul Carr Consultancy’s new book:

From Singapore to Seattle: How to Manage The Media

"Increasingly television/radio program makers, website operators and newspaper editors need more and more content from people whom in the past would not have been considered newsworthy. Almost any story can be considered newsworthy these days, especially if it distracts viewers, listeners and readers from the tragic nature of a lot of what’s happening in the world. Those who know how to present themselves, their company/organization or
event as 'news' will find themselves being included in bulletins all over the world. The art of being included in the news is to present your story in language that journalists respond to.

This book is designed to help readers write press releases that are user friendly for journalists. Readers will also discover formulas and strategies for dealing with the media when facing a crisis."

Get your copy of the book now!

How to buy

To purchase a copy of this exciting new book for just S$25.00¹ e-mail us at: over@paulcarrconsultancy.com

¹Price includes packaging and handling for Singapore addresses only.